Virgin Voyages is celebrating its record-breaking wave season. The cruise line, which is in its fourth year, reported a 34% increase in bookings and a 45% rise in revenue.
Nirmal Saverimuttu, CEO of Virgin Voyages said, “These outstanding results show the incredible momentum our brand has built – driven by our Travel Advisors who recognise that our kid-free, award-winning experience offers a true premium alternative in the industry. They love that our size offers a blend of intimate and elevated experiences and real variety. Our record repeat rates are loved by First Mates because another booking is almost guaranteed after their client’s first sailing. The entire Virgin Voyages team couldn’t be more grateful. We’ve created this together, and we remain completely committed to making sure our partners are always appreciated, supported, and rewarded for their trust in us and the journey ahead.”
The cruise line’s best season followed the introduction of its longer 8- to 14-night itineraries which reported an increase of more than 50% globally and 40% in the United Kingdom. Additionally, Virgin Voyages has seen a significant increase in web traffic. In fact, the brand is leading the cruise industry with a 25% growth in search activity.
With Brilliant Lady joining the fleet in September, Sailors can expect to enjoy new itineraries, new entertainment and new food. When she debuts, Brilliant Lady will focus on the United States market as she homeports in New York City, Miami, Los Angeles and Seattle. She will also be the first Virgin Voyages ship to transit the Panama Canal and enjoy a season in Alaska.
Saverimuttu concluded, “This is just the beginning of what we know will be our best year yet. We’re not just changing how people see and experience cruising. We’re redefining what a vacation at sea can be. And we’re doing it with our signature mix of style, substance, and innovation that only Virgin can deliver, including exciting new itineraries, new entertainment, new food and of course Brilliant Lady’s debut.”
Keep your eyes on Virgin Voyages as the cruise line continues making waves.