Virgin Voyages is starting 2023 with a new ad campaign, “Now We’re Voyaging,” and a new music video, “The Voyage.”
“The Voyage” is directed by Jonas Åkerlund who has worked on music videos with artists such as Lady Gaga, Madonna, The Rolling Stones, Beyonce, and more. It also features THEY’s vocalist, Drew Love, whose sound spans multiple genres including hip hop, pop, R&B, rock and soul.
The film, inspired by the exclusive adults only voyages, cruises through a day at sea and pays tribute to its Virgin roots by revisiting the Culture Club hit from 1983, “Karma Chameleon.” The video was filmed aboard Virgin Voyages first ship, Scarlet Lady, and features actual crew members and sailors.
Chief Brand Officer of Virgin Voyages, Nathan Rosenberg, said, “We have won the hearts and minds of hundreds of thousands of Sailors who have fallen in love with Virgin Voyages because we created an experience everybody could love.”
“As we continue to showcase our ships to the world, we wanted to share what it’s like onboard based on what our Sailors have told us and shared on social. It features real Crew and is a celebration of travel and Voyaging. “The Voyage ” music video shows this in such a unique and relatable way, from a quiet and restorative feeling to a dreamy, curious and energetic state.”
Virgin Voyages splashed onto the cruising scene with Scarlet Lady’s first voyage in 2021. Her sister, Valiant Lady, started making waves in 2022. Resilient Lady and Brilliant Lady are both to debut in 2023
If you’d like a peek at “The Voyage,” you can view it on YouTube by clicking here.