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Royal Caribbean to Celebrate 25th Year of Loyalty Program

Royal Caribbean has plans to celebrate  the 25th Anniversary of its loyalty program with its Crown and Anchor Society members. 

The events are scheduled to take place throughout 2023. In a year end note, Director of Crown & Anchor Society Courtney Brant reflects on memories of 2022 and then gives some specific yet vague information about the celebration.  

“Next year, we’ll commemorate the Crown & Anchor Society’s 25th anniversary! The year-long festivities kick off with our first-ever Coffee Talk, a virtual webinar to be hosted quarterly by our loyalty team, featuring special guest appearances from company leaders. Be on the lookout for an invitation in January.

Additionally, we will kick off the year on an exciting note by unveiling redesigned, new, and fresh program gifts and onboard amenities to recognize your loyalty. These are just a few of the ways we plan to celebrate our program’s tenure — the rest I’ll save as a surprise for the new year.”

Brandt has been with Royal Caribbean as Director of Crown & Anchor Society since May 2022. Her role is to give frequent cruisers a single place for communication from the cruise line. 

In her year end note, she reflects back over her first months with Royal Caribbean as an advocate for its valued members. She expresses her gratitude for those she has met and the relationships she has built. 

The Crown & Anchor Society is free for anyone to join and members start earning points after their first cruise. Members enjoy exclusive benefits like priority check-in, discounts, and complimentary drinks. The more you cruise, the more points you receive. The more points you receive, the higher the tier. The higher the tier, the more rewards you receive. 

Those in the higher tiers have access to special venues and events, and private cocktail parties. If you make it to the Pinnacle Club, the highest tier, you will receive a complimentary 7-night cruise. 

It pays to be “Loyal to Royal.”