Princess Cruises has been named as the exclusive cruise line partner for the Academy of Country Music. The partnership kicked off May 16, 2024 in Frisco, Texas at the 59th ACM Awards Show hosted by Reba McEntire.
The 59th ACM Awards Show was live streamed to a global audience on Prime Video for the third year in a row from The Ford Center at The Star, the Dallas Cowboys World Headquarters. At the ACM Awards Official Red Carpet Show, artists and nominees were interviewed live from the Princess Stage.
“Princess is incredibly proud to partner with the ACM and to showcase the next big country stars,” said John Padgett, President of Princess Cruises. “Country music has a special place in the hearts of many of our guests, and this partnership allows us to bring unparalleled experiences onboard to combine that love for cruising and country music in a unique and memorable way.”
Princess Cruises will also sponsor a new series at the Academy’s Headquarters in Nashville this summer–ACM Live from the Red Barrel Lounge. The show will introduce fans to new and upcoming country artists. Select artists of the Red Barrel Lounge will bring live country music to sea when they perform onboard select Princess voyages.
Additionally, Princess Cruises will also support the ACM Honors in August. The ACM Honors celebrates special award honorees, off-camera category winners and the ACM Industry and Studio Recording Awards.
The ACM was founded in Los Angeles in 1964 and is still the longest-running Country Music awards show. They made history in 2022 when they became the first major award ceremony to exclusively livestream on Amazon Prime. The ACM has grown from a regional trade organization to a nationally recognized powerhouse whose mission is “improving lives by connecting fans, artists and the industry.” The ACM is passionate in its promotion of both new artists and established superstars as well as supporting charitable causes nationwide through its ACM Lifting Lives.