MSC Cruises has revealed an upgrade to its youth programming across its entire fleet. Beginning November 15, 2023, the cruise line’s Young and Teens Clubs will have extended hours along with eight hours of daily live entertainment.
During the day, guests ages 12-17 will have access to the latest consoles, video games and virtual reality technology. Organized activities will include sports and entertainment at the aquapark. The evening will bring dinner with their peers, an exclusive prime-time game show, and a teen disco.
The announcement was accompanied by a new teen music video dedicated to its private island in the Bahamas, Ocean Cay MSC Marine Reserve. The video “Ocean Cay: A Cabin 12006 Story” follows two successful MSC Cruises’ web series, “Kelly & Khloe On Board” and “Cabin 12006.” Featured in the music video are social media superstar Merrick Hanna, who has 47 million total followers, American talents Sophie Santella and Ralphy Perdomo and Italian web star Sespo.
Matteo Mancini, Senior Manager Youth Entertainment MSC Cruises, stated, “The ever-increasing number of young guests and teenagers on board our ships naturally lead us to follow the trends they love most. MSC Cruises offers them an unforgettable 360-degree vacation that starts at home with our original entertainment content on the web and social media, continues on board with our activities organized by our Young & Teens Club and carries on after the cruise, thanks to the teens themselves who become our digital creators and ambassadors.
When people ask us why MSC Cruises has become internationally awarded as ‘Best Cruise Line for Families’ over the years, the answer is simple: we listen to our young guests and build their loyalty. MSC Cruises’ original entertainment content, produced by our youth division, exceeded 11.9 million web hits, 64 million impressions and over 4 million interactions between young guests and teenagers via the official hashtags #mscteens #cabin12006.”
Steve Leatham, Head of Entertainment MSC Cruises, added, “We are very much in touch with the trends and demands of the Young and Teens audience, our most adventurous guests. We actively invest in industry-leading hardware and software to entertain, excite and involve them in ways they can only imagine. We are also aware that strong ambassadorial content online is a way of enabling the holiday experience to start prior to arrival and continue long afterward for our most avid social media users.”
The music video is produced by MSC Cruises and Jumpcut Media. Directed by Alessandro Valbonesi, the video follows a group of young guests as they cruise to Ocean Cay and enjoy VR, sports, dancing and love. The video can be viewed on YouTube along with other social media platforms, including Instagram and TikTok, allowing young guests and teens to use it to create their own social media content while cruising.