MSC Cruises, the world’s third-largest cruise line, announced earlier this month they planned to kick off its new nationwide marketing campaign during television’s biggest night–Super Bowl Sunday! The cruise line purchased a 60-second “Big Game” commercial and has now revealed who will star in that commercial.
The brand’s first-ever “Big Game” commercial will showcase its upcoming flagship, MSC World America, and feature Drew Barrymore and Orlando Bloom. The two actors will take a vacation aboard the ship during the 60-second ad which will highlight the cruise line’s European style blended with American comfort.
Drew Barrymore, host of The Drew Barrymore Show, stated, “I am so proud to work with MSC Cruises, which is a company that makes it possible for people and families to get to see the world. They take care of all the planning and make it beautiful and joyful! They are also helping to create incredible memories to last a lifetime. I’m so excited to partner with MSC Cruises on this most meaningful endeavor!”
The teaser shows Barrymore and Bloom at the piano in the MSC Yacht Club’s Top Sail Lounge–an exclusive area found in the MSC Cruises’ ship-within-a-ship space. Barrymore is singing her best rendition of “Holiday” while Bloom offers his critique. “Holiday” just happens to be the new campaign’s signature song. The ad was produced by Highdive, an award-winning creative agency.
“This is my first Big Game commercial, and I’m flattered to partner with such a prestigious brand,” said Orlando Bloom, actor. “MSC World America is full of European style and is perfectly designed for immersive and enriching experiences at sea. I’m excited to share this elegant new ship on America’s biggest stage and I’m sure MSC World America will wow holidaymakers of all types—Americans and Europeans alike.”
MSC Cruises’ EVP, Marketing, eCommerce & Sales, Suzanne Salas, commented, “The fun dynamic between Drew and Orlando in our Big Game commercial is a great representation of MSC World America—which combines European design and authentic experiences with everything Americans have come to expect from a cruise—to offer an unmatched vacation. We want to give America a glimpse of all the unique features our new ship has to offer, through Drew and Orlando’s eyes of course.”
MSC World America will feature 7 districts, 19 dining venues, 18 bars and lounges, a new outdoor venue for families, an outdoor World Promenade, a 3-level World Galleria and the largest MSC Yacht Club in the Caribbean. When she sets sail from PortMiami in early April, she will be the brand’s largest ship in North America and offer 7-night Eastern and Western Caribbean cruises which will all call at Ocean Cay MSC Marine Reserve.