The world’s most iconic cruise brand, Princess Cruises, has named world-renowned Italian coffee brand LavAzza as the line’s Official Coffee Partner. LavAzza has been known for its superior quality coffee for more than 120 years and will now bring everyone’s favorite bean across the Princess Cruises fleet this spring.
“Princess guests love their coffee as the morning ritual at the International Café in the legendary Princess Piazza. With a relentless focus on what’s important to our guests, we are upgrading the experience and magnifying our Italian heritage with Lavazza. Our Lavazza partnership gives our guests yet another thing to love about a Princess vacation,” said John Padgett, president of Princess Cruises.
Offerings will include LavAzza’s hot coffee choices and convenient Ready-to-Drink cans. The alliance will extend beyond drink offerings to include coffee-inspired dinners and recipes designed by LavAzza experts and Princess executive chefs, educational sessions, tastings, food pairings, and samplings. The brands will also work together to create upcoming marketing campaigns, promotions, and exclusive events.
Vice president, head of marketing Americas at Lavazza Group. Camile Vareille, said, “We have been inspired by the way Princess Cruises creates memorable experiences for their guests and feel a strong synergy between both brands in our commitment to quality, innovation, and entertainment. “We are excited to come onboard to offer an elevated coffee program and showcase our premium products to a broader, international audience.”
LavAzza was founded in 1895 when Luigi Lavazza sold coffee from a small grocery store in Turin, Italy. Today, the business is still run by third and fourth generations of the LavAzza family. With six production sites, LavAzza is ranked as the world’s seventh coffee roaster and can be found in more than 90 countries. LavAzza claims the art of blending is the distinctive feature of its products and has combined beans from many different regions including Brazil, Colombia, Costa Rica, and more.
The partnering of Princess Cruises and LavAzza is one that passengers are sure to consider a perk on their next cruise.