Royal Caribbean International and Celebrity Cruises have partnered with Hard Rock International and Seminole Gaming to provide perks that will benefit vacationers and team members across all brands. Travelers will be able to take advantage of accommodations, meals, and discounts at Hard Rock and Seminole casinos, hotels and cafes, as well as vacations aboard Royal Caribbean International and Celebrity Cruises ships.
“Hard Rock International and Seminole Gaming are thrilled to help our valued guests and team members bring their love of entertainment, traveling, dining and gaming to the high seas through this incredible ‘no limits’ partnership with our South Florida neighbors at Royal Caribbean International and Celebrity Cruises,” said Jeff Hook, Executive Vice President and Chief Marketing Officer of Seminole Hard Rock Support Services. “Whether extending their cruise vacation at one of our port-adjacent properties, visiting one of the participating Hard Rock Hotel and Cafe locations worldwide or enjoying the cruise lines’ ships sailing around the world, travelers will have new ways to enjoy the best of what Hard Rock, Seminole Casinos and Royal Caribbean and Celebrity have to offer.”
This partnership allows Unity by Hard Rock loyalty members to receive discounts on Royal Caribbean and Celebrity Cruises sailings as well as qualify for invitation only cruises. Unity’s top-tier loyalty members will also receive an annual complimentary cruise.
In return, Club Royale and Blue Chip Club members will receive exclusive discounts and perks at participating Hard Rock locations. Premium tier Club Royale and Blue Chip members will also receive annual complimentary trips at select hotels and casinos.
“Hard Rock International and Seminole Gaming are the perfect partners for Royal Caribbean and Celebrity Cruises. This partnership expands the ways our guests can enjoy their vacations and experience entertainment, dining and gaming from ship to shore,” said Jesse Hopfinger, Senior Vice President, Onboard Revenue, Royal Caribbean International. “We are also excited to welcome Hard Rock fans to make memories with us on amazing vacations that serve up everything they could want and more while visiting beautiful destinations around the world, including our award-winning private island – Perfect Day at CocoCay – in The Bahamas.”
The partnership was celebrated on Friday, April 26, 2024 at an exclusive kick-off party at the Seminole Hard Rock Hotel & Casino Hollywood Guitar Hotel Pool. The celebration included an Icon of the Seas cruise giveaway.
The celebration continued on Saturday, April 27, 2024 with live music and giveaways at Royal Caribbean’s Terminal A at PortMiami before it moved onboard Icon of the Seas’ 7-night Caribbean sailing that departed the same day to Perfect Day at CocoCay; Costa Maya and Cozumel, Mexico; and Roatan, Honduras.
As a special highlight, Hard Rock Cafe’s legendary Messi Burger is free throughout the sailing. Messi Burgers are named after Lionel Messi, soccer superstar who is the Icon of Icon and brand ambassador of Hard Rock.