Retailers offer their best deals from Black Friday to Cyber Monday and cruise lines are no exception. One cruise line–Princess Cruises–is reporting record-breaking bookings during the 4-day sales period. The cruise line saw an unprecedented 32% increase over the same period in 2023. Cyber Monday alone saw a 136% growth as compared to last year.
The cruise line reported there was a strong demand for both 2025 and 2026 cruises with 2026 seeing the greatest demand. The bookings for 2026 itineraries increased by 66% as compared to 2025 bookings made during the 4-day period in 2023.
“The overwhelming response from our guests and worldwide strength of our brand reflects the growing enthusiasm for cruise travel and the unparalleled experience Princess Cruises delivers,” said Gus Antorcha, president of Princess Cruises. “With the strong demand in this period for both 2025 and 2026 voyages, it’s clear our guests are planning further ahead than ever before to secure their dream vacations at sea. Plus, with our Better than Best Price Guarantee, our guests are recognizing the value of booking early in complete confidence.”
The cruise line noted it is attracting both seasoned and first-time cruises with its variety of new itineraries, ship enhancements and innovative onboard experiences. Princess Cruises has become a top choice for cruisers by combining its world-class hospitality, cutting-edge technology and unforgettable ports of call.
Princess Cruises recently announced new itineraries for 2025 and 2026. The itineraries include destinations in Canada & New England, Alaska, Mexico, Hawaii, California, Europe, and Australia & New Zealand, and the Caribbean. Additionally, the cruise line will return to Japan in 2026 with Diamond Princess sailing from February to November. Princess Cruises is also homeporting from Port Canaveral for the first time with Caribbean Princess offering sailings to the Caribbean and Central America.
Antorcha added, “As we look ahead to 2025 and beyond, we are thrilled to see such strong demand across all our offerings. This success is a testament to the loyalty of our guests, the commitment of our travel advisor partners, and the tireless efforts of the entire shoreside and shipboard Princess team members to deliver extraordinary experiences that inspire and delight.”