Norwegian Cruise Line announced two-time Emmy Award-Winning Actor Eric Stonestreet as its new brand ambassador and the star of its new advertising campaign–Experience More. Stonestreet is best known for his role of Cameron Tucker on the hit TV show “Modern Family” which earned him two Primetime Emmy Awards for Outstanding Supporting Actor in a Comedy Series.
The “Experience More” campaign consists of 15- and 30-second ad spots which feature Stonestreet aboard a Norwegian Cruise Line vessel immersed in a variety of experiences that demonstrate the value guests can expect with NCL at sea and ashore. Stonestreet becoming brand ambassador follows his having been named godfather of NCL’s newest ship, Norwegian Aqua.
“Over the last few months, we have had the pleasure of getting to know Eric as he has spent time with our team, both shoreside and onboard,” said David J. Herrera, president of Norwegian Cruise Line. “We are very excited to have named him godfather of our newest groundbreaking vessel, Norwegian Aqua. Now, we are reaffirming our relationship with him by announcing Eric as our new brand ambassador! As the face of our new ‘Experience More’ Ad Campaign, we are excited for him to bring his relatability, authenticity and genuine charm as he spotlights how guests can experience more with NCL and have their very best vacation with us.”
Stonestreet is appearing in advertisements and promotional materials that are already being rolled out across the United States and Canada. The advertisements are appearing on social media, digital platforms, television and other out-of-home mediums.
Stonestreet said, “On the heels of being named Norwegian Aqua’s godfather, I am honored to now also serve as NCL’s brand ambassador and be the face of NCL’s new ‘Experience MORE’ campaign. Over the past few months, the NCL team has welcomed my family and I with open arms, showing us firsthand the big-hearted hospitality and guest service that NCL is known for, along with the amenities and offerings that cater to every type of traveler. Soon, I’ll experience it for myself when I join my family for a bucket-list trip to Alaska next summer. As a new cruiser, it is an honor to have the opportunity to connect with future guests and show them how much more they can expect when they sail with NCL.”
Norwegian Cruise Line’s award-winning internal creative agency, Rebel Fish, created the lighthearted “Experience More” ad campaign which was then directed by Emmy award-winning director, Jason Winer of Bodega Studios Los Angeles. Stonestreet has previously worked with Winer who directed the pilot and more than 20 episodes of “Modern Family” in addition to being co-executive producer.
Norwegian Cruise Line introduced their “More At Sea” package last fall which offers travelers more benefits than ever before. The package includes an unlimited open bar, specialty dining credits, more Wi-Fi , a $50 credit for shore excursions and more.